Year-round availability of a wide variety of food in our supermarkets has become so commonplace that it is easy to take it for granted. Sure, many of us will have given a passing thought to where our food comes from or questioned whether those organic carrots are really worth the extra pennies. But I am sure I am not alone in having a slightly cynical gut feeling that this amounts to a certain amount of greenwashing: a new sector profiteering from our concern for the environment, promising us we can buy and eat our way to redemption. This isn’t helped by the fact that many proponents of organic agriculture often don’t seem to really know what they are talking about and keep having misconceptions around the issue (Organic agriculture does not use pesticides? Organic produce is healthier?). Plus, most are de-facto opposed to biotechnological sciences and techniques (don’t even get me started on all the opposition to GMOs – make no mistake, I am not saying there is no issue to be had with GMOs, but rarely for the reasons put forward). At least, that, in brief, is my personal opinion on these issues. All this is a long-winded introduction to say: this book made me sit up and pay attention, but for completely different reasons than I have mentioned above.

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